How ezStats compares to everything else
The simple privacy tools cannot do search or AI. The SEO platforms are not your analytics. Here is exactly where ezStats sits, and an honest, side-by-side look at all six.
Where each tool fits
Ranked from simplest to deepest. ezStats is the middle that does not exist anywhere else: analytics-grade, with real SEO and AI data on top.
Simple privacy analytics
Clean, cookieless traffic counts. Excellent at one job. No SEO, no AI visibility, no behavior data. From $9 to 15/mo.
ezStats
A privacy-first GA4 alternative that also tracks search, AI visibility, and behavior, and that an agent can deploy. Free, then $79/mo.
SEO platforms
Deep keyword and backlink research for SEO specialists. Powerful, and more than most site owners need. From $52 to 449/mo.
GA4 sits across all three as the free incumbent most teams are leaving, traded for cookie banners, sampling, and a steep learning curve.
The full comparison
One matrix, all six tools. Marks reflect publicly documented capabilities as of May 2026.
| Capability | ezStats | GA4 | Plausible | Fathom | SE Ranking | Ahrefs |
|---|---|---|---|---|---|---|
| Privacy-first, cookieless | ✓ | ✗ | ✓ | ✓ | – | ✓ |
| On-site analytics (system of record) | ✓ | ✓ | ✓ | ✓ | ✗ | ~ |
| Real-time dashboard | ✓ | ~ | ✓ | ✓ | ✗ | ~ |
| SEO keyword tracking | ✓ | ✗ | ✗ | ✗ | ✓ | ✓ |
| Backlink data | ✓ | ✗ | ✗ | ✗ | ✓ | ✓ |
| AI visibility (answer engines) | ✓ | ✗ | ✗ | ✗ | ~ | ✓ |
| AI traffic source tracking | ✓ | ~ | ~ | ~ | ✗ | ~ |
| Heatmaps & scroll depth | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Company identification | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Content lifecycle (write & publish) | ✓via Cavendo AI | ✗ | ✗ | ✗ | ✓ | ~ |
| Agent can install & run (MCP) | ✓ | ✗ | ✗ | ✗ | ✓ | ✓ |
| Free tier | ✓ | ✓ | ✗ | ✗ | ✗ | ~ |
| Entry price | $0 / $79 | Free | $9 | $15 | $129 | $129 |
Detailed, head-to-head comparisons
Each one is honest about where the other tool wins, too.
Google Analytics 4
The clean way off GA4: keep your history, drop the cookie banners and complexity, add SEO and AI.
See comparison →Plausible
Same privacy and simplicity, with the search and behavior data Plausible leaves to other tools.
See comparison →Fathom
The same fast, cookieless feel, with SEO, AI visibility, and heatmaps layered on top.
See comparison →SE Ranking
They track where you rank. ezStats tracks who actually showed up, because it lives on your site.
See comparison →Ahrefs
The SEO data you actually use, plus the analytics Ahrefs is not built to be, for a fraction of the price.
See comparison →Find your fit
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