SE Ranking
SE Ranking tells you where you rank. ezStats tells you who showed up.
Both track traditional search and AI answers. The difference is the foundation: SE Ranking is a rank tracker that connects to your analytics. ezStats is your analytics, with a full SEO suite on top.
Analytics + SEO + AI visibility in one plan. Free tier from $0.
SE Ranking reads your traffic data through an integration. ezStats owns it, because it lives on your site, not just in the search results.
Side by side
Two platforms, two foundations
Where the products genuinely differ, and where SE Ranking is the stronger pick. We kept it honest.
Capability
ezStats
Foundation
✓Your analytics system of record
~Rank tracker that connects to analytics
First-party traffic data
✓Real-time, cookieless, owned
✗Reads your connected GA4
AI traffic source tracking
✓Identifies AI assistant traffic
✗Tracks AI rankings, not AI visits
AI visibility in answer engines
✓Included
~Add-on, from +$89/mo
Real-time analytics and heatmaps
✓Built in
✗Not an on-site analytics tool
Company identification
✓Yes
✗Not offered
SEO keyword tracking
~100 per site, add-on packs
✓Up to 2,000 daily on Core
Backlink data
~Monitoring and alerts
✓Deeper index for prospecting
Content lifecycle and writing
✓Via Cavendo AI, full lifecycle
✓In-platform content editor
Free tier
✓Yes, agent-installable
✗14-day trial only
Agent can install on-site tracking
✓One snippet via MCP, under 2 min
✗Manual project setup
Agent / MCP access
✓Yes, Connect tier
✓Yes, Core tier and up
Entry price
$0 free, $79/mo Connect
$129/mo Core ($103 annual)
The real difference
What only ezStats can do
Not feature checkboxes. Things that follow from living on your site instead of in the SERP.
See AI visits, not just AI rankings
Because ezStats runs on your site, it identifies which visits arrive from AI assistants like ChatGPT and Perplexity. A rank tracker can say you appear in an AI answer; only on-site tracking can say whether anyone came through.
One platform replaces GA4
Leave GA4 and get your analytics and your SEO in the same place. With SE Ranking you still run an analytics tool underneath and stitch the two together.
Your agent sets it up free
An agent can create the site, install tracking, configure goals, and start reporting through MCP, in under two minutes, on the free tier. No rank tracker to set up by hand and no trial clock.
Measurement into the work
ezStats feeds Cavendo AI for the full content lifecycle. See what is happening, then brief, write, publish, and report in one connected loop.
When SE Ranking is the better choice
We would rather you pick the right tool than the wrong subscription. SE Ranking is the stronger option if:
- → You need to track thousands of keywords daily across many projects. Our cap is 100 per site, deliberately. If keyword volume is your core metric, you want a dedicated SEO platform.
- → You need the deepest backlink index for active link prospecting, not just monitoring and alerts.
- → You are happy with your current analytics and only want a rank tracker layered on top.
Pricing
Included on every plan, not sold as add-ons
SE Ranking gates AI visibility and agency tools behind add-ons. ezStats includes the dashboard, SEO data, and AI visibility in the base plan.
ezStats Connect
$79/mo
Free tier available from $0
- ✓ Full analytics + SEO dashboard
- ✓ Search + AI traffic insights
- ✓ AI visibility included
- ✓ Heatmaps + company identification
- ✓ MCP write and trigger
- ✓ Cavendo AI integration
SE Ranking Core
$129/mo
$103/mo billed annually
- ✓ 2,000 keywords tracked daily
- ✓ Backlink and competitor research
- ✓ Content tools and audits
- ✓ MCP and API access
- − AI Search add-on from +$89/mo
- − Agency Pack add-on from +$69/mo
Get the analytics SE Ranking can't be, with the SEO you need.
Start free, or let your AI help set it up. Upgrade only when the project needs more.