Plausible
Privacy-first analytics, with your search picture built in
Plausible is excellent at simple, privacy-first web analytics. ezStats matches it on privacy and clean dashboards, then brings SEO, AI visibility, and behavior data into the same place for teams who want more than traffic counts.
Cookieless and GDPR-friendly, like Plausible. Free tier from $0.
Plausible answers “how many visitors?” beautifully. ezStats answers that too, then “where are they coming from, what are they searching, and how do I get more?”
Side by side
Same privacy principles, a wider remit
Both are cookieless and privacy-first. The difference is everything that surrounds the pageview.
Capability
ezStats
Privacy-first, cookieless
✓Yes, no cookie banner
✓Yes, no cookie banner
Clean, simple dashboard
✓Yes
✓Yes
Real-time analytics
✓Yes
✓Yes
Google Search Console integration
✓Yes
✓Yes
SEO keyword tracking
✓Yes, plus competitor and content gap
✗Not offered
AI visibility (answer engines)
✓Included
✗Not offered
AI traffic source tracking
✓Identifies AI assistant traffic
~Referrer view
Heatmaps and scroll depth
✓Yes
✗Not offered
Company identification
✓Yes
✗Not offered
Agent can install and run it
✓One snippet via MCP, under 2 min
✗Manual setup
Free tier
✓Yes, agent-installable
✗No, paid only
EU-only hosting / open source
~On the roadmap
✓Yes, self-hostable, EU
Entry price
$0 free, $79/mo Connect
From $9/mo
Why teams reach for more
What ezStats adds
You keep the privacy and the simplicity. You gain the data a growing site eventually wants in one place.
A real SEO suite alongside traffic
Keyword tracking, competitor rank, content gaps, backlinks, and SERP position live next to your analytics, rather than in a separate tool.
See your AI traffic
ezStats identifies which channels send visits, including AI assistants like ChatGPT and Perplexity, instead of lumping them into a generic referrer line.
Behavior, not only counts
Heatmaps and scroll depth show how people use a page, which simple privacy analytics does not cover.
Your agent can install it free
Spin up a site and let an agent deploy tracking and start reporting through MCP, with no plan to pick first.
When Plausible is the better choice
Plausible is genuinely great at what it does. Choose it if:
- → You want the simplest possible privacy analytics and do not need SEO, heatmaps, or AI data.
- → You require EU-only data hosting or a self-hosted, open-source deployment. That is a real Plausible strength.
- → The lowest price for a focused, single-purpose tool matters most.
Pricing
A broader platform, with a free way in
Plausible focuses on analytics. ezStats bundles analytics, SEO, and AI visibility, and starts free.
ezStats Connect
$79/mo
Free tier available from $0
- ✓ Privacy-first analytics
- ✓ Full SEO + AI visibility suite
- ✓ Search + AI traffic insights
- ✓ Heatmaps + company ID
- ✓ Agent install via MCP
Plausible Growth
$14/mo
Starter from $9/mo
- ✓ Privacy-first analytics
- ✓ Clean dashboard, GSC integration
- ✓ Self-host / EU hosting option
- − Focused on traffic analytics
- − No SEO suite or heatmaps
Keep the privacy. Add the range.
Start free, or let your AI help set it up. Upgrade only when the site needs more.