GA4
All your data, without the GA4 complexity
GA4 is free and powerful, and famously hard to use, cookie-dependent, and built for Google’s ad stack. ezStats gives you clean, real-time, privacy-first analytics, imports your GA4 history, and adds SEO and AI visibility on top.
One-click GA4 import. No cookie banners. Free tier from $0.
GA4 is free to license and costly to operate. ezStats trades the consent banners, sampling, and menu maze for answers you can read at a glance.
Side by side
Free is not the same as free to run
GA4 costs nothing to license. The cost shows up in cookie tooling, dev time, and the learning curve.
Capability
ezStats
License cost
✓Free tier, then $79/mo
✓Free
Cookie banner / consent tooling needed
✓No, cookieless
✗Usually yes
Privacy-first by default
✓Yes, no personal data
✗Cookie and consent dependent
Time to first insight
✓Minutes, clean dashboard
✗Steep learning curve
Real-time, unsampled basics
✓Yes
~Sampling on larger reports
Keeps your GA4 history
✓One-click import
✓Yes, it is GA4
SEO keyword tracking
✓Yes
✗Not offered
AI visibility (answer engines)
✓Included
✗Not offered
AI traffic source tracking
✓Identifies AI assistant traffic
~Manual setup in reports
Heatmaps and company ID
✓Yes
✗Not offered
Agent can install and run it
✓One snippet via MCP
✗Manual GA4 + GTM setup
Google Ads / BigQuery depth
~Not the focus
✓Deep, native
Why teams leave GA4
What changes when you switch
The reasons people actually cite for leaving GA4, addressed directly.
No more cookie banners
ezStats is cookieless and collects no personal data, so you can usually drop the consent platform GA4 pushes you toward. Less legal surface, faster pages.
Answers, not archaeology
Real-time, clean reports you can read without a course. No exploration mazes, no surprise sampling on the numbers teams check daily.
SEO and AI built in
GA4 reports on traffic you already have. ezStats adds the SEO and AI visibility data that helps you get more.
Your history comes with you
One-click import of up to a year of GA4 data, so switching does not mean starting from zero.
When GA4 is the better choice
GA4 is free and deeply capable. Stay on it if:
- → You rely on deep native Google Ads attribution or raw BigQuery export and event modeling.
- → Budget is strictly zero and you have the in-house skill to run GA4 well.
- → You need GA4-specific integrations inside a larger Google marketing stack.
Pricing
Free to license, not free to operate
Factor in consent tooling and setup time and the gap narrows fast. ezStats starts free too.
ezStats Connect
$79/mo
Free tier available from $0
- ✓ Clean, real-time analytics
- ✓ No cookie banner needed
- ✓ One-click GA4 import
- ✓ SEO + AI visibility included
- ✓ Agent install via MCP
Google Analytics 4
$0
Plus consent tooling and setup time
- ✓ Free license
- ✓ Deep Google Ads / BigQuery
- − Cookie banner usually required
- − Steep learning curve, sampling
- − No SEO or AI visibility
Leave the complexity, keep the data.
Import your GA4 history and start clean. Free to begin, or let your AI set it up.