Fathom
Simple, fast analytics, with SEO and search built in
Fathom is clean, fast, privacy-first analytics. ezStats keeps that feel, then adds the SEO suite, AI visibility, and behavior data that a scaling site reaches for, in one platform.
Cookieless and privacy-first, like Fathom. Free tier from $0.
Fathom tells you what happened on your site, cleanly. ezStats tells you that, plus why, plus what to do next across search and AI.
Side by side
The simple feel, with a deeper bench
Both are fast and cookieless. ezStats extends past traffic into search, behavior, and AI.
Capability
ezStats
Privacy-first, cookieless
✓Yes, no cookie banner
✓Yes, no cookie banner
Fast, simple dashboard
✓Yes
✓Yes
All-sites aggregate view
✓Multi-site dashboard
✓Yes
Sites per account
✓Up to 25 on Agency
✓Up to 50 (more for a fee)
GA4 historical import
✓Yes
✓Yes
SEO keyword tracking
✓Yes, plus competitor and content gap
✗Not offered
AI visibility (answer engines)
✓Included
✗Not offered
AI traffic source tracking
✓Identifies AI assistant traffic
~Referrer view
Heatmaps and scroll depth
✓Yes
✗Not offered
Company identification
✓Yes
✗Not offered
Agent can install and run it
✓One snippet via MCP, under 2 min
✗Manual setup
Free tier
✓Yes, agent-installable
✗No, trial only
Entry price
$0 free, $79/mo Connect
From $15/mo
Why teams reach for more
What ezStats adds
The same respect for privacy and speed, plus the capabilities a scaling site reaches for.
SEO data in the same place
Track rankings, competitors, content gaps, and backlinks next to your traffic, instead of paying for a separate SEO tool.
The AI channel, surfaced
ezStats identifies visits from AI assistants like ChatGPT and Perplexity as their own source, instead of leaving them buried in referrers.
Behavior, not just counts
Heatmaps and scroll depth show how people use a page. Simple privacy analytics stays focused on traffic.
Free, agent-deployed
An agent can install tracking and start reporting through MCP in under two minutes, on the free tier.
When Fathom is the better choice
Fathom is a lovely tool. Choose it if:
- → You want the simplest privacy analytics with a clean dashboard and nothing more.
- → You run many small sites and a simple, predictable per-site price is your top priority.
- → You have no need for SEO, heatmaps, or AI data.
Pricing
A broader platform, with a free way in
Fathom focuses on analytics. ezStats bundles analytics, SEO, and AI visibility, and starts free.
ezStats Connect
$79/mo
Free tier available from $0
- ✓ Privacy-first analytics
- ✓ Full SEO + AI visibility suite
- ✓ Search + AI traffic insights
- ✓ Heatmaps + company ID
- ✓ Agent install via MCP
Fathom Analytics
$15/mo
100k pageviews, GA4 import included
- ✓ Privacy-first analytics
- ✓ GA4 importer, all-sites view
- ✓ Up to 50 sites
- − Focused on traffic analytics
- − No SEO suite or heatmaps
Keep it simple. Outgrow nothing.
Start free, or let your AI help set it up. Add capability only when you need it.