How visible is your site to ChatGPT, Claude, and Perplexity? Get your free AI Visibility Score →
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    How visible is your site to ChatGPT, Claude, and Perplexity? Get your free AI Visibility Score →
    Privacy-first analytics for the search-and-AI era

    Analytics, SEO, and AI visibility in one simple dashboard.

    A clean, privacy-first GA4 alternative with a serious search backbone built in: keyword and competitor tracking, AI visibility, and full traffic insights, all in one simple dashboard. See what is actually working, without the GA4 headache.

    Get Started Free See how it works

    Free to start, no credit card. Analytics, API, and MCP on every plan; the full SEO, AI visibility, and behavior suite on Connect and up.

    Prefer to delegate the setup? A connected agent can handle install, config, and reporting.
    Claude · ezStats MCP
    You
    I just launched my SaaS landing page. Can you add analytics so I can see visitors and where they come from?
    Agent
    On it. Creating your ezStats account and configuring tracking now.
    ezStats MCP → create_account → create_site → get_tracking_snippet → inject(vercel) → verify
    Agent
    Analytics are live. I set a goal on your waitlist signups and turned on AI traffic tracking, so you will see when visits come from ChatGPT or Perplexity. Dashboard is at go.ezstats.io. Want a summary every Monday?
    You
    Perfect. Yes, Mondays.
    Agent
    Done. Weekly traffic and conversion summary every Monday at 9am. I will also flag anything unusual.

    Works best when your agent has access to your CMS, codebase, or deployment platform.

    Simple analytics tools skip the SEO. SEO platforms are not your analytics. ezStats is the easy one that does both, your traffic and your search data, in a single dashboard.

    How it works

    Three ways to use ezStats

    Same data, same platform. Choose the interface that fits how you work, or mix all three.

    human-led

    You run the dashboard

    Sign up, install a snippet, and explore visually. Heatmaps, SEO rankings, AI visibility, and real-time analytics, all in one place.

    programmatic

    Your tools pull the API

    Connect via REST API and MCP for custom dashboards, CI/CD pipelines, or third-party tools. Read on every plan, write and trigger on paid.

    agent-led

    Your AI deploys it

    ezStats exposes setup, reporting, and configuration through API and MCP, so a connected agent can help install tracking, verify events, configure goals, and summarize performance.

    Platform

    Everything you need, however you work

    A privacy-first analytics platform built for how search works now, traditional and AI, with an MCP interface so your tools can use it too.

    Real-time analytics

    Live visitor tracking, traffic sources, geographic data, and devices. Instant, clean, cookieless.

    SEO dashboard

    Search Console integration, keyword tracking, competitor monitoring, and ranking changes.

    Search Everywhere New

    Every visit classified by channel: traditional search, social, video, and AI assistants like ChatGPT and Perplexity, each broken out by platform.

    AI visibility

    Track brand mentions and citations across ChatGPT, Claude, Gemini, and Perplexity. Included, not an add-on.

    Heatmaps & scroll depth

    See where visitors click and how far they read. Visual on the dashboard, summaries via MCP.

    Company intelligence

    See which companies are visiting, with industry data and engagement scoring.

    Goals & conversions

    Track signups, purchases, and any event. Funnel analysis with drop-off identification.

    Anomaly detection

    Automatic alerts when traffic patterns change. Your agent gets notified and tells you why.

    GA4 import

    One-click import of up to a year of Google Analytics history. Keep your continuity.

    Bot & crawler analytics New

    On a typical site, a big share of raw hits are bots. ezStats filters them out and shows you exactly which ones: search engines, SEO tools, scrapers, and suspicious traffic.

    Multi-site dashboard

    Every site in one live grid: visitors, trends, sources, and top pages side by side. Built for portfolios and client work.

    User flows

    See the paths visitors actually take: entry pages, the routes between them, and where people exit.

    Easy on top, serious underneath

    A real search backbone, without the SEO-platform learning curve

    Most easy analytics tools stop at pageviews. ezStats pulls in Google Search Console plus dedicated SEO data, so keyword positions, competitor tracking, content gaps, and backlinks sit right next to your traffic, with AI visibility on top. Powerful data, presented simply.

    • Search Console, fully integrated: queries, clicks, and positions in one view.
    • Keyword, competitor, and content-gap tracking from dedicated SEO data.
    • AI visibility: see where you are mentioned across ChatGPT, Claude, Gemini, and Perplexity.
    Search ConsoleFully integrated
    KeywordsPosition tracking
    CompetitorsRank monitoring
    Content gapsFind what to write
    BacklinksMonitoring & alerts
    AI visibilityBrand mentions
    Built different

    Live in minutes, by hand or by agent

    Simple privacy tools stop at traffic counts. SEO platforms are not your analytics. ezStats is both in one dashboard, and the one of these built for agents through API and MCP.

    Capability
    ezStats
    GA4
    Plausible
    Fathom
    Privacy-first, no cookies
    ✓
    ✗
    ✓
    ✓
    SEO keyword tracking
    ✓
    ✗
    ✗
    ✗
    AI visibility
    ✓
    ✗
    ✗
    ✗
    AI traffic source tracking
    ✓
    ~
    ✓
    ~
    Heatmaps
    ✓
    ✗
    ✗
    ✗
    Agent-assisted install & reporting (MCP)
    ✓
    ✗
    ✗
    ✗
    Setup time
    Minutes
    15–30 min
    5–15 min
    5–10 min

    Based on current documented capabilities and standard setup flows, June 2026. Actual setup time depends on environment and workflow.

    Pricing

    Start with analytics and agent access. Upgrade for the full suite.

    Every plan includes the dashboard, core analytics, and API + MCP access. SEO and AI visibility tracking start on Starter; the full suite, heatmaps, and company intel arrive on Connect and Studio.

    Starter
    For one site that wants to grow in search and AI.
    $29/mo
    Pay $276 yearly
    • ✓ 1 site, 50k pageviews/mo
    • ✓ Search Console integration
    • ✓ 10 tracked keywords
    • ✓ AI visibility tracking, 3 monitored queries
    • ✓ Weekly email reports
    Get Started
    Connect
    The full GA4 alternative for solo operators and founders.
    $79/mo
    Pay $756 yearly
    • ✓ Up to 3 sites
    • ✓ Full SEO suite: keywords, competitors, content gaps, backlinks
    • ✓ AI visibility + Search Everywhere
    • ✓ Heatmaps, company ID, GA4 import
    • ✓ MCP write & trigger, alerts
    Get Started
    Studio
    For growing businesses and in-house teams.
    $199/mo
    Pay $1,908 yearly
    • ✓ Everything in Connect, up to 5 sites
    • ✓ Multi-site SEO intelligence
    • ✓ Competitor AI visibility comparison
    • ✓ Scheduled insights + Cavendo AI triggers
    • ✓ Priority support
    Get Started
    Free $0
    For new sites, landing pages, and agent-built projects. Up to 10,000 pageviews/mo.
    Let Your AI Set It Up

    Annual billing saves ~20% on every paid plan. View full pricing details →

    For agencies

    Turn analytics, SEO, and AI visibility into a client reporting product

    Everything in Studio, built for client work: report under your brand, give clients their own access, and sell AI visibility audits as a billable deliverable.

    Chat with us
    • White-label reports clients can understand
    • Client access without exposing your workspace
    • AI visibility audits as a billable deliverable
    • Multi-site dashboard for portfolio monitoring
    • Pooled usage across 25 client sites
    • 500 pooled deep AI audits/month + dedicated support
    FAQ

    Frequently asked questions

    The questions we get most often. See all FAQs →

    What is ezStats?
    ezStats is a privacy-first web analytics platform for the search-and-AI era. It combines first-party traffic analytics, an SEO suite (keyword tracking, competitor analysis, content gaps, backlink monitoring), AI visibility tracking across ChatGPT, Claude, Gemini, and Perplexity, click heatmaps and scroll maps, organization-level company identification, and API + MCP access for AI agents, in one dashboard.
    Is ezStats a Google Analytics alternative?
    Yes. ezStats replaces GA4 with real-time, cookieless analytics, imports up to 12 months of GA4 history (Connect and up), and adds SEO and AI visibility data GA4 does not have. Teams that rely on Google Ads integration or BigQuery export often keep GA4 running alongside ezStats for those specific jobs.
    How much does ezStats cost?
    Free ($0, 1 site, core analytics and a free AI Visibility Score), Starter ($29/mo), Connect ($79/mo, most popular), and Studio ($199/mo). Annual billing saves about 20% on every paid plan. See pricing →
    Is there a free trial?
    The Free plan is the trial: real core analytics on one site with no credit card and no time limit. Upgrade only when you need more sites or the SEO, AI visibility, and behavior features.
    Is ezStats GDPR-friendly? Do I need a cookie banner?
    ezStats is cookieless, with no cross-site tracking and no individual visitor profiles. In most cases you can run it without an analytics cookie banner, though your final compliance position depends on your site, jurisdiction, and the other tools you run.
    What is AI visibility tracking?
    AI visibility tracking monitors whether AI assistants mention and cite your brand when answering relevant questions. ezStats checks ChatGPT, Claude, Gemini, and Perplexity, monitors Google AI Overview citations, and charts mention trends over time.
    Can an AI agent set up and run ezStats?
    Yes. ezStats exposes setup, configuration, and reporting through a REST API and an MCP server. A connected agent can help install tracking, verify events, configure goals, and summarize performance.
    Can I import my Google Analytics history?
    Yes, up to 12 months of GA4 history (pageviews, sources, top pages, geography, devices, and tagged conversions) on Connect and above, so your trends carry over. See the full migration guide.
    Read all FAQs →

    Ready for analytics that is finally easy?

    Start free, or let your AI help set it up.

    Get Started Free Let your AI set it up