# ezStats

> ezStats is a privacy-first web analytics platform for the search-and-AI era: first-party traffic analytics, a full SEO suite (keyword tracking, competitor analysis, content gaps, backlink monitoring), AI visibility tracking across ChatGPT, Claude, Gemini, and Perplexity, click heatmaps, organization-level company identification, and API + MCP access for AI agents, in one dashboard. Plans: Free ($0), Starter ($29/mo), Connect ($79/mo, most popular), Studio ($199/mo), Agency ($799/mo). Annual billing saves ~20%. Cookieless, no cross-site tracking, no individual visitor profiles; in most cases no analytics cookie banner is needed.

Key facts: ezStats is a Google Analytics (GA4) alternative that imports up to 12 months of GA4 history; it classifies AI assistant traffic (ChatGPT, Claude, Perplexity, Copilot) as a first-class channel; it records and classifies bot traffic into 18+ types including AI crawlers; a free, no-login AI Visibility Score tool analyzes any site's visibility to AI assistants; a connected AI agent can install and configure ezStats through MCP. ezStats is a Cavendo company.

## Main pages

- [Home](https://ezstats.io/): What ezStats is, pricing, and how agent-assisted setup works
- [Features](https://ezstats.io/features): Every feature with plan availability badges (analytics, real-time, SEO, heatmaps, goals, company intelligence, AI visibility, reports, privacy, bot filtering, GA4 import, API/MCP)
- [Pricing](https://ezstats.io/pricing): Five plans from Free to Agency ($799/mo), annual saves ~20%, with full side-by-side capacity matrix and add-ons
- [FAQ](https://ezstats.io/faq): Direct answers on pricing, privacy, AI visibility, migration, and agency use
- [Free AI Visibility Score](https://go.ezstats.io/ai-score): Instant, no-login check of how visible any site is to ChatGPT, Claude, Perplexity, and Gemini

## Comparisons

- [Compare hub](https://ezstats.io/compare): ezStats vs GA4, Plausible, Fathom, SE Ranking, and Ahrefs in one matrix
- [ezStats vs Google Analytics 4](https://ezstats.io/compare/ga4): Keep your history, drop the complexity; honest about where GA4 wins (Google Ads, BigQuery)
- [ezStats vs Plausible](https://ezstats.io/compare/plausible): Same privacy principles; ezStats adds the SEO suite, AI visibility, heatmaps, and company ID
- [ezStats vs Fathom](https://ezstats.io/compare/fathom): Same cookieless feel; ezStats adds search, AI visibility, and page behavior
- [ezStats vs Ahrefs](https://ezstats.io/compare/ahrefs): Analytics-first vs SEO-research-first; honest about Ahrefs' deeper index
- [ezStats vs SE Ranking](https://ezstats.io/compare/se-ranking): Rank tracker vs analytics foundation

## Guides

- [What Is AI Visibility? The Complete Guide for 2026](https://ezstats.io/guides/what-is-ai-visibility): AI visibility defined (mentions and citations in ChatGPT, Claude, Gemini, Perplexity, AI Overviews), how it's measured, the difference between AI visibility, AI traffic, and SEO, and the short playbook to improve it
- [GA4 Is Hiding Your AI Traffic](https://ezstats.io/guides/ga4-hiding-ai-traffic): How to find AI traffic buried in GA4 referrals and build a custom "AI Assistants" channel group; includes the honest limits of the GA4 approach
- [The 7 Best Google Analytics Alternatives in 2026](https://ezstats.io/guides/best-google-analytics-alternatives): Honest comparison of Plausible, Fathom, ezStats, Matomo, Simple Analytics, Umami, and Microsoft Clarity, with a decision table
- [Plausible vs Fathom vs ezStats](https://ezstats.io/guides/plausible-vs-fathom-vs-ezstats): Side-by-side comparison table and honest winner profiles for the three cookieless analytics tools
- [Do You Still Need a Cookie Banner for Analytics in 2026?](https://ezstats.io/guides/cookie-banner-analytics-2026): What triggers consent, how cookieless tools avoid it, the data tradeoffs, and a 60-second decision tree
- [How to Get Your Website Cited by ChatGPT](https://ezstats.io/guides/get-cited-by-chatgpt): Practical 6-step playbook: unblock AI crawlers, write quotable content, publish original data, build third-party corroboration, add llms.txt, and measure visibility
- [GEO vs SEO: What Actually Changes](https://ezstats.io/guides/geo-vs-seo): What carries over from SEO, what genuinely changes with AI answers (passage-level competition, no position 4, mentions without links, inverted click economics, probabilistic measurement), and a practical playbook split
- [How Much Traffic Does ChatGPT Actually Send?](https://ezstats.io/guides/how-much-traffic-does-chatgpt-send): Real site data showing AI assistants at 8% of search-style traffic, session quality analysis, and why traffic-only measurement is a floor
- [Ahrefs Is Overkill for Most Site Owners](https://ezstats.io/guides/ahrefs-overkill-80-percent): The 80/20 of actual Ahrefs usage, what focused tools cover the 80% for less, the hybrid "always-on monitor + rented research sprint" pattern, and the AI layer
- [How We Replaced 5 Marketing Tools With One Platform](https://ezstats.io/guides/replaced-5-marketing-tools): Honest consolidation story: GA4 + Ahrefs + Hotjar + Leadfeeder + simple analytics → ezStats, with $277/month savings and the features genuinely lost
- [How ezStats Turned a Lovable-Built React Site From AI-Invisible to AI-Readable](https://ezstats.io/guides/ai-readable-lovable): Engineering case study on prerendering a Vite + React SPA to make it readable by AI crawlers; AI Score went from 65 to 92
- [Complete Guide: Migrating from Google Analytics to ezStats (2026)](https://ezstats.io/blog/complete-google-analytics-migration-guide): Fast path (1 week) and careful path (3-4 weeks), with GA4 import

## Optional

- [Cavendo AI](https://cavendo.ai): Optional sister product that executes on what ezStats identifies (content briefs, writing, publishing). Separate product; not part of ezStats plans.